RALPH LAUREN RYDER CUP SOCIAL ACTIVATION

RALPH LAUREN RYDER CUP SOCIAL ACTIVATION

Client: The Unlisted Co.

Platform: Social & Youtube — Ralph Lauren

Ralph Lauren's social activation at the Ryder Cup required a full post operation built from scratch on location. Designed and deployed an all-flash RAID and on-site network to stand up a complete post team at venue — editors cutting and delivering daily social content throughout the event.

Handled all DIT and ingest, managed media flow from camera to editorial, and supported the team through daily delivery. The infrastructure was gone after the event. The content was live before the ink dried.

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